Campaign returns and will run from Tuesday 23 October 2018 across England for 8 weeks and will be supported with advertising, partnerships with local pharmacies and GP surgeries, and social media activity | Public Health England
The ‘Keep Antibiotics Working’ campaign aims to educate the public about the risks of antibiotic resistance, urging people to always take healthcare professionals’ advice as to when they need antibiotics. Antibiotics are essential to treat serious bacterial infections, but they are frequently being used to treat illnesses such as coughs, earache and sore throats that can get better by themselves. The campaign also provides effective self-care advice to help individuals and their families feel better if they are not prescribed antibiotics.
The campaign is part of a wider cross-Government strategy to help preserve antibiotics. The Government’s ‘UK Five Year Antimicrobial Resistance Strategy 2013 to 2018’ set out aims to improve the knowledge and understanding of AMR, conserve and steward the effectiveness of existing treatments, and stimulate the development of new antibiotics, diagnostics, and novel therapies.
Full detail at Public Health England